WHY AM I NOT ON THE 1ST PAGE OF GOOGLE?
When was the last time you picked up a phone book or looked through the Yellow-pages to find a business? Was it even in this decade? If you’re like most, the first place you go to find businesses – whether it be a local restaurant, a plummer, or hairdresser, is your favorite search engine like Google, Bing or Yahoo.
As a business owner that single change in your consumers’ life has probably created quite a bit of concern in your own.
Research indicates 91% of searchers do not go past page 1 of search results and 50% do not look past the first 4 results. (Using Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009)
How do your customers find you? How do NEW customers find you if you’re not listed in the search returns.
Basic business website management isn’t enough these days. Competition for 1st page Google ranking is so high, you need to have a digital marketing strategy geared JUST for being found. There are a lot of ways a businesses can capitalize on SEO and search engine marketing to:
- SAVE MONEY on costly Pay-Per-Click campaigns.
- SAVE TIME on involved web development and management.
- BUILD PRESENCE on search engines for terms your customers search most.
- TRACK COMPETITION and their ranking strategies and beat them at the search game!
- MEASURE SUCCESS on the strategies you manage.
These strategies and their application are ever-evolving, so Clarke County Development Corporation decided to bring in Andrew B. Clark, President and The Brand Chef from SPOKE Communications to discuss how businesses can move themselves from SEO obscurity to Google-friendly and customer connections!
In a free luncheon being held by the Development Corporation from 12:00pm to 1:00pm on October 13th, Businesses and entrepreneurs interested in using SEO (Search Engine Optimization) to build stronger online brands, climb the search ranks, and grow audiences will work though and discuss those questions and more. The “Lunch & Learn” will cover the basics of a number of Search Engine Optimization tactics and some case studies and how they pertain to business marketing. The presentation will also offer a question and answer period where business owners and marketers can discuss strategies, best practices and more.
NOTICE: A CHANGE FROM THE FLYER: Due to space demand, the Luncheon will be held at the Clarke County Courthouse Meeting Room.
To sign up for the workshop, simply contact Elizabeth Simpson at the Clarke County Development Corporation via phone – 641-342-2944 or email at [email protected] to make your reservation.
More about Andrew B. Clark and SPOKE Communications:
Andrew B. Clark is a marketing communications professional from Des Moines, Iowa. He started in digital marketing and promotions early in 2004 as blogger “The Brand Chef,” writing about marketing communications trends and offering insight from a career spanning over two decades. In the Fall of 2010, Andrew stepped into the entrepreneurial ring offering his own digital branding and marketing services to clients ranging from associations to start-ups. In 2014, SPOKE Communications was formed to offer clients a full marketing communications menu with public relations, media management, execution, and measurement.